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Meet FormLabAI-Native Form Builder

Launch on-brand forms people finish in seconds

AI assembles the layout, logic, and copy instantly. You refine it in natural language so every touchpoint feels crafted, not automated.

Start for freeUnlimited forms. No credit card. Cancel anytime.
Form Studio walkthrough

From idea to live form in under a minute

Pick a quick start template or describe the form you need. Our assistant drafts the full experience, then hands you a ready-to-launch form that feels handcrafted.

AI-Powered Editing

Refine your forms by simply telling our AI what to change.

Okay, I’ll apply the sunset gradient style to your survey while keeping every question and response intact.
Style updated!

Sunset Gradient Style Applied:

  • • Headings now carry the sunset palette.
  • • Buttons inherit the glow without breaking accessibility.
  • • Logic stays untouched so responses remain consistent.

Customer Satisfaction Survey

We appreciate your feedback! Please take a few moments to tell us about your recent purchase experience.

How satisfied are you with the quality of the product you received?

Did the product meet your expectations based on the description on our website?

A. Yes, completely
B. Yes, mostly
C. Partially
D. No, not at all

Drag-and-Drop Reordering

Fine-tune your flows with intuitive drag-and-drop controls.

Form Questions

Add, edit, and rearrange form questions

★

#1 How satisfied are you with the quality of the product you received?

+
✎

#2 Did the product meet your expectations based on the description on our website?

+
Form Questions · Reordering
✎

#1 Did the product meet your expectations based on the description on our website?

+
★

#2 How satisfied are you with the quality of the product you received?

+

Easy Customization

Tweak questions directly in the live preview for instant refinements.

Did the product meet your expectations based on the description on our website?

Yes, completely
Yes, mostly
Partially
No, not at all

How satisfied are you with the quality of the product you received?

Inline editing enabled

Did the product meet your expectations based on the description on our website?

Yes, completely
Yes, mostly
Partially
No, not at all
Add Choice
Add Help Text
Add Placeholder
Make Optional

How satisfied are you with the quality of the product you received?

Ask your data anything

Skip dashboards. Pose questions in plain English and receive summaries, comparisons, and next-best actions in real time.

Why did completion drop after the pricing update?

Which persona is most likely to churn this month?

Summarize the key themes from customer interviews

Chat with your Data

Ask questions, get insights instantly. Click to see an example interaction.

How many users signed up last week?
15 users signed up...

Product Quality Satisfaction Ratings

1
2
3
4
5

Product Met Expectations

20
Yes, mostly 9
Partially 5
Yes, completely 4
No, not at all 2

Overall Purchase Experience Satisfaction Rating

1
3
4
5

Likelihood to Recommend

20
Yes, definitely 9
No 6
Maybe 5

Delivery Speed Satisfaction Ratings

1
3
4
5

Insights before your next stand-up

FormLab translates responses into story-driven summaries, outlier alerts, and presentation-ready charts you can drop straight into decks.

Identify drop-off moments automatically
Export polished visuals for stakeholders
Ask ad-hoc questions and get instant narratives

Built for every team that obsesses over experience

Product, marketing, CX, and people teams rely on FormLab to collect the right signal without sacrificing polish or compliance.

Marketing

Turn campaigns into conversations with adaptive forms that guide visitors to the next best action.

  • Segment-aware lead capture journeys
  • Campaign feedback that tags sentiment automatically
  • Long-form research people actually complete

Product

Capture the voice of your users at every release, then route insights back into the roadmap instantly.

  • In-app feedback that adapts to user behavior
  • Structured feature requests with prioritization
  • Beta cohorts automatically synced to your CRM

Creators

Deliver intake flows that feel bespoke for every collaborator while keeping brand guardrails in place.

  • Elegant portfolio submissions with auto-tagging
  • Client onboarding that mirrors your tone of voice
  • Creative briefs that sync into project tools

Human Resource

Modernize every employee touchpoint—from onboarding to pulse checks—without adding headcount.

  • Personalized onboarding journeys
  • Performance reviews with automatic reminders
  • Training feedback that routes to managers instantly

General Business

Standardize operations while keeping every partner and vendor interaction effortless.

  • Contact flows that triage to the right owner
  • Order and registration journeys that auto-notify teams
  • Vendor onboarding with built-in compliance steps

Customer Success

Keep a pulse on customer health with forms that capture intent and trigger follow-ups automatically.

  • Customer satisfaction tracking with trend alerts
  • Escalation-ready support intake
  • NPS programs with auto-segmentation
Get Started

Works with the tools your team already loves

Direct connections are live for webhooks today, with Slack, Sheets, Zapier, and Airtable in active development based on customer voting.

Webhook
SlackVote to prioritize
Google SheetsVote to prioritize
ZapierVote to prioritize
AirtableVote to prioritize

Tell us which integration you need next and we’ll move it up the queue.

Start for freeNo credit card required.

Choose the plan that scales with your volume

Start on the free tier, unlock advanced logic and integrations when you need them.

Free Forever
Free
Perfect for getting started with FormLab
Free
per month
Billed monthly
  • Unlimited Forms
  • Unlimited Questions
  • Standard Form Fields
  • Conditional Logic
  • Intuitive Builder
  • Form Validation
  • Embeddable Widget
  • 500 Monthly Submissions
  • Data Export
  • AI Form Builder (6 credits/month)
  • Community Support
Most Popular
Basic
For growing businesses needing more power
$20.00
per month
Billed monthly
  • Everything in Free, plus:
  • File Upload Fields
  • Signature Fields
  • Custom Branding
  • Redirect URL
  • 5,000 Monthly Submissions
  • 1GB File Storage
  • Webhooks & Zapier Integration (Coming Soon)
  • Unlimited AI Form Builder
  • Email Support
Most Features
Pro
For professionals that need advanced features and support
$39.00
per month
Billed monthly
  • Everything in Basic, plus:
  • Removable FormLab Branding
  • 50,000 Monthly Submissions
  • 10GB File Storage
  • Unlimited Chat with Data
  • Unlimited AI Report Generation
  • Priority Email Support
FormLab ships new capabilities every week

Experience the future of form building

Join the teams elevating every touchpoint with FormLab. Craft bespoke, on-brand forms and unlock advanced automation the moment you need it.

Start building nowNo credit card required · Cancel anytime

Instantly on-brand

Typography, colors, and spacing stay faithful to your design system by default.

Built for teams

Shared libraries, access controls, and review flows keep everyone in sync.

Privacy by default

European data centers, audit trails, and SOC2-ready controls baked in.

Trusted by product-led teams shipping human-first forms